I find it so interesting that we are now fully immersed in an age of personalization. I’ve had many long conversations with friends about “the tech future” and how success seems to rest upon a company’s ability to offer customized and personalized services for each client. The age of personalization is great: Personal Video Recorders that design a program schedule based only on shows you like to watch, iTunes playlists smart enough to earn that “genius” title, and endless social media sites that provide an opportunity to establish an online space that is really just.for.you. So then, can I ask, why are my cell phone options so limited?

Yes, there are many, many more features in most cell phones than most of us really need. However, wouldn’t it be REALLY cool if there was a service that allowed you to completely design your own mobile device? Don’t want a phone that has a camera and MP3 player? Don’t add those options! Really want a pink phone with indigo lining and a full QWERTY keyboard? Not a problem! Craving a design that looks nothing like the one your rival just purchased? You see where I’m headed….

Picture this: A flash program that lets you add elements (like building an avatar), select colours and features, then forward your design to your carrier of choice, where that service provider will then send your completely customized phone to the address you’ve selected.

And just like that, I’ve created a true myPhone.

What would YOUR customized mobile device look like?

Media Cool Tools, Dreaming, Media