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Posts Tagged ‘Web 2.0’

Thoughts on Net Change Week

June 10th, 2009

Last week was Net Change Week in Toronto, and I had the lucky pleasure of being a Net Change Agent.  (I’m the one filling up your Twitter feed with all the live session tweets).  I wanted to share some observations that I’ve collected from being a part of Net Change Week.  It is all really exciting!

First of all, it’s very clear that there are many not-for-profit organizations that are struggling to find a way to incorporate social media into their marketing / communications plans.  I completely understand the resistance and the challenges to getting involved.  It can be difficult to find resources where there are none.  A fascinating quote I heard yesterday was “Just because they don’t get it, doesn’t mean they’re not interested”.

This is fantastic!  I hadn’t really thought of the idea that people aren’t avoiding social media because they think it’s stupid (maybe some are), many are interested and want to participate, but this new world is simply overwhelming.  This makes total sense.  I’ve been a geek for many years (Hello, Gurl Pages, eWorld.. I’m looking at you)… for those not used to the online space, it can be a scary endeavor.

I’m excited by all the interest in social media that I’ve seen, and all the people so happy to learn more and chat about communicating in the online space.  I have to disagree with some I’ve spoken to though; there isn’t one “great” tool to get into or a “must do” in the online space - it should be about what makes sense for your organization, what you’re comfortable putting out there (publicly) and what gets you fired up inside.  Passion is key.  So get into social media at the pace that works for you - and learn as you go.  It’s your organization and your community that you’re building, so you should participate!

This is an exciting time for me, because I know that as more non-profits climb into the social media space and start to understand the magic of the web, the more collaboration and innovation we’ll start to see come out of it. There are leaders in this sector (geeks too!).   I’m really pumped to get to the next level of innovation - some really cool stuff is possible.

Go Net Change Week Go!

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Privacy Settings on Twitter - to lock or not to lock

February 3rd, 2009

This is my favourite web 2.0 question of late:  How do you feel about twitter privacy settings? More importantly, would you recommend that new users protect their status updates? I ask the question to everyone I can, whenever possible.  It’s a question I’ve struggled with for months now. As a privacy advocate, I believe strongly that each user needs to be an active participant with his or her personal information, especially online.  When it comes to tools like facebook and flickr, I advise particular caution, suggesting that users think carefully about which pictures and comments you post, and which images you allowed to be tagged.  Privacy is certainly important on facebook: I think it is important that everyone turn facebook privacy settings on to ensure that the endless amount of personal information available is at least contained to your “friends” and not the ENTIRE 110 million active facebook users.  The same is true for personal websites, blogs, photo accounts and posting on forums.


But twitter is different, isn’t it?


First of all, if you want to participate in open discussions or be included in a hashtag feed, you have to turn OFF protected updates. This means that if you want to protect your data you won’t be seen at all in the ever popular feeds (the equivalent of an online group or message board).  Not being included in feeds is particularly challenging when attending social media-related seminars, as I did last week.  The moderator of the seminar panel announced that he would read questions from the session’s hashtag feed.  Well, of course I want to participate and ask questions, but if I was going to, I had to quickly unprotect my updates.  You might also lose the opportunity to grow your list of followers-  if you’re tweets are protected, odds are many users won’t follow you, or will think really carefully before following you back. Also, the large majority of twitter users have privacy settings turned off, suggesting if you’re going to be part of the community, then you shouldn’t be locked down.  These three points make it extremely difficult to promote twitter privacy settings.

So now I’m at a bit of a loss with my own twitter “success”. I’ve had many users tell me they didn’t follow me back because they couldn’t be sure I was a real person, and that I didn’t give them the chance to see if my tweets are worth following.  These arguments are completely valid in a world of mass spamming.  However, if you want a respected colleague to follow you back  (essential if you want to Direct Message them), then you’re likely to do all you can to facilitate a follow-back, which means being “wide open”.

I had a conversation with one of the session’s panel members last week, and his argument was essentially that it’s important to pay attention to how you use the tool, instead of simply relying on the software’s privacy settings.  He also suggested that someone concerned about privacy could create mulitple accounts, a a personal (and private) profile for friends and family, and an open profile for the rest of us.  It is certainly true that relying on the tool to keep your information secure is a mistake.

After all, facebook, even if you have privacy settings turned on, if you have 5000 friends, your information is NOT really secure, is it?  There is also the argument that twitter is the same as a blog - what’s the point of participating if you don’t want people to read? I agree with these points, which is why I sometimes unprotect my twitter updates, but I inherently want to keep my information protected!  Maybe I just carry a high level of paranoia with my social media usage?

My case for privacy settings on:

One reason why “think before you post” is problematic is that it’s hard not to slip up.   Being an active social media user on multiple platforms, I see many mini-conversations happen all the time.  It’s so easy to ask your online community for restaurant recommendations, mention your local traffic or weather status, or complain about your neighbour or local coffee shop.  I personally feel much better knowing that if I have my updates protected, that I at least have some control over who is reading this information.  I’m not worried about the people I know, or even the vast majority of twitter users from seeing my information, but it’s the unknown web surfer (the non-tweeter who simply googled my name or surfed the twitter public feed) and found my profile just by clicking a link.  When I start allowing this fear to creep in, I start to question the level of risk and the real dangers that could become from twitter posts. I can manage these fears by establishing a personal rule not to publish my specific whereabouts or too much about my home location, but what does this all mean for advocating twitter privacy settings?

For me, it means the social community environment is shifting, so having an online privacy message can’t be as simple as “turn on all privacy options”.  Instead, you have to carefully think about each tool and how you use it and what information you’re willing to publically release.  I’m still a little concerned about twitter and its open environment, so I think I will continue to use my protected updates option at times.  After all, I want lots of people to read my blog posts and comment on my ideas, but not everyone needs to know what I made for dinner last night, right?  It may be that I eventually become another “non-protected” twitter user, but I will also become a much different type of poster then, and possibly less frequent.


I’m very curious what others think about twitter privacy settings.  If the environment is meant to be open and collaborative, is it worth it to offer a twitter privacy option at all?

Twitter, Web 2.0 , , ,

Weddings - The geek way

January 20th, 2009

It’s not news to announce that this is the Wedding Prep season. Many, many bridal shows are in swing, and it’s the time for spring editions of magazines to line the shelves. It’s also the time for many ‘09 brides and grooms to put the last details on their summer weddings.

I’ve been thinking a lot about wedding planning and the overwhelming amount of wedding information available in print, online, at venues and through word-of-mouth. It makes me think; could I plan this wedding entirely (or almost entirely) online? Wouldn’t it be so very new media, web 2.0 friendly, of me to at least try? Well brides-to-be I’m here to say YES! The web 2.0 wedding can happen, and if I have anything to do about it, it WILL happen!

Where to start?

Online Research
Obviously lots of wedding information can be obtained online. A great place to start is Theknot - it’s a one-stop shop for all wedding information, and there is location-specific information. Yes, this site is US heavy, but there are lots of Toronto pictures, venue and dress information. I’ve been using The Knot for colour theme and centerpiece ideas. The great thing is you can create an online scrapbook to store ideas you like - then come back later for them when you actually need them. Great for planning ahead!  Also, for local Toronto information, try Toronto Brides.

Deals, Deals, Deals
I’m a fan of the online contest - I like to believe that since the web contest is so ubiquitous with almost every TV show, magazine and major event, the odds are not bad that I might actually WIN something! The same is true for wedding related contests. There are contests for the chance to win a free honeymoon or dress, but there are also smaller opportunities, like free entry to the National Bridal show. Every little bit of savings helps!

Also, I don’t know about you, but searching for beautiful wedding gowns for an affordable price is one of my favourite new weeknight activities! (Inner geek seeping out).

Just one tip though: create an email address just for all your online wedding planning, and use that one when broadcasting your information in contests; weddings = money, which also means SPAM!

Venue planning
So far, I’ve done all my venue research online. I recognize that eventually I will have to actually visit the venue where I wish to hold the big party, but for now I love the opportunity to read reviews, check out many pictures, and break down costs for large and small Toronto venues before I spend all day long visiting venue after venue. Bonus! Many venues (including my - top - 3 choices for our venue) include full party package information online, so you can get to the bottom of taxes and hidden fees prior to the tour or meeting - great for the budget hunter!  It also helps to be ready with questions and prevents being blindsided.

Online Shopping
There are some great online deals to be had - if you can find a site offering free shipping or reduced rates (especially during off-seasons, like now!) you can purchase favours, cameras, and keepsakes for often MUCH cheaper than in party stores. TheKNOT has a deal on wedding cameras right now!  They also have some really cute small favours, many for $1 each or less :)

Wedding Website (aka the Wedsite)
This was the FIRST thing we decided as a couple (after saying YES!! of course). A wedding website is a great way to compile all of your wedding details online. It cuts down on the number of repeat questions (can I change from chicken to fish?), you can provide a clearly legible online map (how many times have you received the itty-bitty map attached with the RSVP card?), and links to your gift registry. My favourite part of our wedding website? The online RSVP! Our plan isn’t to send out stamps at all - why bother? Everyone can RSVP online, save some trees, and a few extra pennies for our wedding budget (that means more yummy FOOD!).

Where do you start with a wedding website?  I personally think designing your own template then attaching it to a wordpress blog is the way to go, but you can also find many free wedding website templates if you’re not feeling particularly geeky.

Wedsite bonus points:  Create an online photo album of photos of the couple, but use it after as a place for guests to upload their pictures from the wedding - that way everyone can share memories from the event, even the out of towners who couldn’t make it.

Come to think of it - maybe we’ll live stream our wedding… would you watch?

;)

Entertaining, Uncategorized, Web 2.0 , , , , ,

Web 2.Obama

November 11th, 2008

There have been so many positive reactions to President-Elect Obama’s win on Tuesday.  I certainly have felt the energized buzz all day Wednesday, starting with the kind Starbucks man who sang my change out to me “Here is your THREE SEVVEENNTTTY FIVVVVVVVEE!”.  While reflecting about the success of Obama’s campaign, there have been quite a few who have highlighted the internet as a driving force behind the high voter turnout, and to the historic win.

I’m wondering though, did Obama mobilize youth using the internet, or did we all spread the message of hope and change through our preferred medium?  I think it was a combination of a well executed online plan, and a strong leader who inspired youth to carry a message. Part of the brilliance of using the internet as a major election medium is that it empowers audiences to seek out their own information in order to make an informed decision. The web allows us to select the videos, websites, twitter feeds, and message boards that appeal to us, then dissect the message and go from there. If you’re not sure about the information you read on someone’s Facebook wall, you could easily browse Twitter’s election feed, check out Obama’s page, or of course, watch some of the infamous YouTube videos.  I don’t think it was any one online tool that helped define this election as the “internet election”, but instead it was the examples of so many tools used authentically.

It is worth taking note of how successfully Obama used the internet during his 2008 presidential campaign. He didn’t just have an online presence, but he has an online presence that made sense.  How great is it that within 48 hours of being elected president, he launched a new site; yet another example of Obama keeping up with the pace of the 24/7 news world. This is finally an election that promotes conversation – in the same way social media encourages community discussion.  We can come together, in whatever online / mobile form we chose, and we can participate / be informed.  As I read on Twitter today, “the 21st’ Century started on November 4th 2008 at 11pm”: we finally are in the digital age, and we (The U.S directly and the global “we” that feels the effects of Obama’s leadership) have a leader that gets it.

It’s also important to remember my favorite words from Shel Holtz: “It’s not about the tool - it’s about the conversation”. The conversation that happened online was powerful enough to win and election and change history. There were some great examples of internet election produced by celebrities and “regular Joe citizens” who used the mass medium to carry their message. The ubiquity of Obama’s messages online, and the humor in a lot of the online tools, also helped to define this election.  Yes, Obama had advisors prepared with the latest applications and social media communication methods, but we also used the tool to influence our peers, which is something the TV or Radio election eras did not provide for us.

Although my non-American status prevented me from voting, it didn’t stop me from paying very close attention to the Web 2.0 election tools. Some of my favorite Web 2.Obama examples were:

YouTube videos:

The Great Schlep
Twitter
iGoogle Homepage

Media, Web 2.0 , , ,

Twitter is not pointless

November 10th, 2008

Twitter is not pointless. I’ve said it, I’ve argued for and against it, and now I’d like to take a side. Here’s why; I recognize the over-saturation of social media applications in the online environment, and the surmounting concern that we’re facing another dotcom bust. While that argument is one for another time and place, I do believe that there are certain applications that have the ability to change societal communications, and twitter is currently at the top of my list. This is not news. Those “in the know” with twitter are, for the most part, already familiar with its power and its addictive nature. While critics will argue that we shouldn’t care about the day-to-day, minute-by-minute updates from a stranger on the other side of the continent (or next door for that matter), I believe that not only do we care, but we also should. We are interested. Like other successful social media sites, the service is only as effective as its users; twitter will only grow and continue to remain popular so long as there are users around to tweet. But it’s the mix of casual insignificant tweets (read: I’m cooking up steak and corn on the cob tonight) with powerful timely events (read: Watching the flood waters rise higher as the rain falls harder) make this tool easy to consume, easy to participate, and highly entertaining.

I’ve heard many who go on, and on, about twitter as a complete waste of electronic space. While some of those arguments have merit, I’ll argue against them for the purpose of getting my “I <3 twitter” point across!

Argument: This technology has been around for a long time – twitter is nothing new. It’s no different than an RSS feed, email list, or news website

Twitter has integrated with mobile devices allowing input and output to happen outside of a browser or a computer. The number of clicks to obtain the information is very small – in fact, if you install an open-source third-party application such as twitteriffic or twitterberry, you barely need to click at all. It may be that the idea of quick, short text-based updates has been around since the internet was simply message boards, but in my experience with popular technologies, twitter is different. Twitter is about connecting – it’s a social media tool intended to build relationships and foster communication. RSS feeds are not intended to start any real conversation – RSS feeds is a one-way communication feed. At the bare minimum, all you need a browser and enough knowledge to fill out the web forms for creating an account. If you’d like to get more advanced, the open-source nature of the service allows you to develop your own twitter-reader, which you could install on your mobile device if you were so inclined. You can add pictures via services like TwitPic and URL’s using TinyURL, which make it more interesting than an email inbox or an RSS reader. And although minor, each tweet is accompanied by an avatar from the author, which makes the post more personal.

Read more…

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